Consumer surveys show that Superfund members are skeptical when engaging with super groups. A survey from Engage Marketing that measures the Net Promoters Score (NPS) found that overall average of NPS across all Superannuation is at -35%.
It’s interesting to note that even with the poor reception from Superannuation, the SMSF sector reported a high satisfaction rating of 72%, a 10% increase for this year. Member engagement and decision making involvement are the key factors why SMSFs have been receiving positive reception from their members.
Read more on the Financial Standard Online website.